Building up a brand is the key task of every Contracting company. But in the initial stages, every firm cannot afford heavy advertising and celebrity ambassadors. This is no different for companies which earn via local contracts. However, with improvement in todays’ technology, these local companies can grab the opportunity and make themselves well known to the outside world through the internet.
A local contractor can perform a wide range of tasks from plumbing to painting and plenty more. Depending on the type of contracts that the company undertakes, they can exhibit themselves on the World Wide Web by showcasing their talents and quality of work through images and videos of current or finished contracts.
Here are a few things which every local contracting company can do effectively to capture the local market:
Design a website
This is very common amongst small scale businesses as this introduces them to the outside world and gives the mob an idea about their products and services. Any contracting website designer will be able to do a decent job in making a website but one should know what kind of webpage will make them stand tall in the market.
Make a website that suits the work done by the contractor. If it is a team that provides assistance to interior designing or remodeling of homes, keep it professional and explain about how the services are being provided. If the service provided is plumbing or painting, then showcase the talents through various pictures and models. Another important aspect is building up the logo. Keep it clean, simple and yet powerful.
Create company pages and profiles on Social Media
The reason why most of the world is stuck in the web of internet is social media. Starting from Myspace, the world has now idolized Facebook. As far as professionals are concerned, they are more into Linkedin which is a plateform which connects professionals from all fields. Such websites make the local public aware of the various services provided by the local contractors. The firm can also identify individuals from their vicinity and promote their pages and profiles amongst such people. This will create awareness about their firm amongst the localities. But, the key is not to concentrate on just one of these social websites.
Create a profile or page for your local contracting company in every social network and blend it with the environment. The profiles that are created can be used by the customers to contact the firm in case they require further assistance. In case of local paint contractors or renovators, the customers can even upload the pictures of the color that they would like to have or the type of wardrobe that they would like to setup within their house. This will give the contractor a much better idea of what the customer requires. These pages can also be used as a medium to interact with potential customers who may have a few queries which can be clarified on the go.
Get online feedback from old clients
Before hiring any service, the consumer is going to expect an idea about the overall experience. So, post in feedback and suggestions offered by old clients who reside within the locality. Provide these links in all your profiles and pages available in other social networking sites as well. Exploit the advantage of being a local contractor and tend to the needs and desires of the people residing in and around the area.
Quote and award the customers who have come for more services and record their testimonials to attract future clients. Providing videos of the feedback from old clients will further enhance the trust and authenticity. Award guest post privileges to old clients on blogs, so that they can express their experience with the concerned company. This will give the firm an idea about their strengths and weaknesses.
Every firm wishes to be on the top list of Google’s search engine and this is one of the best opportunities to make it happen. Every time an individual searches for your firm in your specific area, the profile created on the Google+ along with the images of finished contracts and their corresponding feedback posts will be displayed. This will give the client a full horoscope about the firm and its capabilities. This will enable them to decide whether they want to hire you or not. So, be sure to make a good profile with a strong and attractive logo that will stay in the hearts of millions and more.